ŠKODA FABIA 2021

The world premiere of the new generation of Škoda Fabia

The PPA was involved by fully supporting the world premiere of the new generation of the successful Fabia model of Škoda Auto car manufacturer with a light and sound system world. The preparation itself took multiple days, with the event taking place on the premises of DOX Prague.

The standard for launching new car models used to be a presentation in front of the public, including celebrities and media representatives. However, the launch of Škoda Fabia was different… It got transformed to the digital world due to the ongoing restrictions linked to the COVID-19 disease. Such transformation brought challenges, but also opportunities. The outcome was a unique worldwide presentation simultaneously utilizing multiple media sources.